How to Stay at the Top of Your Game as a Coach and Facilitator

Woman Raising Her Arms — Reno, NV — E3A Equine Experiential

As equine-assisted coaches and facilitators, we also need to become adept jugglers – managing the competing demands of working with clients, building our business and caring for our horses. It may feel like an impossible task to keep on top of the latest research, information and resources on top of everything else, yet we must do that as well in order to stay at the top of our game.

Leading-edge education

This is one of the primary reasons why people across the world choose to work with E3A – or Equine Experiential Education Association, to give us our full title. Our sole focus is helping facilitators to create transformational experiences with their clients and one of the ways we do this is through leading-edge education. We work with individuals and organizations across the world to understand the latest thinking and practice in equine-assisted therapy and learning, and to assimilate this into exciting and accessible programs for our clients.

Global forefront

Our annual conference is a particularly effective way for facilitators to build knowledge and expertise as it brings together keynote speakers at the forefront of global equine-assisted learning and research for a dynamic and thought-provoking program of talks and exhibitions.

This year’s conference theme is The Next Frontier, reflecting the rapidly changing world we are living in. While this brings many personal and professional challenges, it also offers exciting opportunities for those working in the field of personal development and it is no accident that the coaching industry is one of the fastest growing sectors in the world, estimated to reach $20bn USD by 2022.

Conference aims

From October 14-16 2021, at the White Stallion Ranch in Tucson AZ, our speakers will share their passion and insights and, in their different ways, each one will offer delegates a greater understanding of themselves, their horses and their clients. We have selected topics that are underpinned by research and evidence-based studies and that bring together the latest understanding about neuroscience, human health and wellbeing, as well as horse welfare. You can attend in person at our Arizona ranch by registering on line at our website (https://e3assoc.org/conference-2021/) and can also opt to purchase selected presentation videos from our on line store after the conference. Our aim is to allow facilitators from all over the world to participate and have access to valuable information.

Some of the highlight presentations this year include:

Merril Morse: A Facilitator’s Horsemanship – This exhibition, a mix of demonstration and participation, will explore how the use of Natural Horsemanship techniques (at liberty, in-hand and under saddle) in facilitation can improve facilitator interaction, leading to better outcomes for clients.

Tracy Weber: Conscious Use of Self – One of the human behaviors that gets in the way of building authentic relationships is being on autopilot instead of being conscious and self-aware. This engaging introduction to the use of self in partnership with horses is based on the work of Organizational Development expert, Dr Michael Broom.

Debbie Busby: Evaluating and Assuring the mental and emotional welfare of the horse in EAL settings – This lecture, backed up by virtual workshops in breakout groups, looks at the evidence base for assuring the horse’s emotional and mental welfare in equine-assisted learning settings.

Sue Binks: The Power of Presence – This interactive and thought-provoking session draws on unique doctoral research into the practice of facilitation and explores key findings, such as the importance of presence and psychological safety and how our mental models influence our practice.

December 26, 2025
When Lisa Bowman first experienced the healing power of horses, she knew her life was about to change. What she didn’t realize at the time was just how many other lives those horses would go on to touch through her work. Lisa launched Hope for Hearts Farm in 2013 with a vision to help people grow, heal, and transform through connection with horses. “I personally experienced the healing power of horses and felt led to share that with others,” she says. “Going through E3A’s certification gave me the confidence and tools to assist clients to greater levels of transformation.” She became an E3A Level 1 Certified Practitioner in 2018, followed by Advanced Level 2 certification in Corporate Facilitation in 2021. Empowering Change Through Connection At Hope for Hearts Farm, Lisa offers two main programs: Personal Development and Well-Being for adults and children (ages 8 and up), and Corporate and Leadership Development, including team-building and executive coaching. Her ideal clients are those willing to embrace the feedback the horses provide and dig deep into their own thoughts, feelings, and belief patterns. “Of course, I also love when someone comes in very skeptical of the process and is blown away by the power of the horse/human relationship and the incredible insights they gain from the horses.” Lisa says. Moments That Matter Lisa’s years as a facilitator are filled with powerful moments of breakthrough and transformation—so many, she says, it’s impossible to choose just one favorite. “Seeing the changes in teams and individuals is incredibly rewarding,” she shares. “There’s nothing like hearing someone say, ‘I keep thinking I’ve got it, but every session with the horses knocks my socks off!’ Or a parent telling me that the experience didn’t just help their child, but their whole family—and that it’s leading to generational change.” She’s also witnessed the impact in the corporate world: “When a team tells us after a workshop that they’ll be forever changed, it reinforces just how effective this work really is.” Lessons from the Arena Looking back on her E3A certification journey, Lisa especially treasures her arena training—now known as the Capstone. “Hands-on experience with the horses, activities, fellow facilitators, and Master Trainers was invaluable,” she says. “It was there I learned to truly be open to outcome and trust the process—something that didn’t come naturally for my Type A personality!” That lesson continues to shape her facilitation style today. “It never ceases to amaze me how the horses show up exactly how each person or team needs,” she says. “When we trust our equine partners and stay open, the experience becomes even more impactful.” Through her partnership with E3A and her herd at Hope for Hearts Farm, Lisa Bowman continues to help people connect, reflect, and grow—one transformative session at a time.
October 21, 2025
For Stacy Gendels, becoming E3A certified in March 2020 marked the beginning of an exciting new chapter—one that arrived just as the world was shutting down.
A facilitator and group of participants stand with a brown horse.
September 2, 2025
After three decades as a K-12 school counselor, Karen Finch was ready for retirement—or so she thought. Just one day later, life presented her with an unexpected opportunity. A local equine-assisted learning facility called to ask if she would consider becoming their therapist. Despite having no prior experience with h
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