Business Support & Development


We are here to help you succeed. Explore our business development classes below.

Soleful Business Master Mind Group

Grow your equine assisted business with confidence, clarity, and community.


Join an exclusive master mind designed to help equine assisted practitioners master pricing, packaging, branding, marketing, and business growth - without losing heart or purpose. You have mastered working with horses and humans - now master the business side.


A Unique Community

Building an Equine Assisted business can feel lonely and confusing. You have so many questions about HOW. This is a unique community designed specifically for you to grow a dream business while growing yourself.


Imagine

Having a clear path, a supportive community, and proven strategies to turn your passion into a thriving, sustainable business.


Inside Soleful Business Master Mind:

  • Pricing & Packaging - Confidently price services and structure offers that sell.
  • Branding & Niching - Stand out with clarity and authenticity.
  • Sales Conversations - Sell with heart, not pressure.
  • Program and Offer Creation - Design experiences your clients love.
  • Marketing Strategy - Learn practical, equine-aligned promotion methods.
  • Networking & Growth -  Connect with peers and expand your reach.
  • Money Mindset - Transform limiting beliefs about earning, receiving, and pricing so you can confidently charge what your work is worth and welcome abundance without guilt.


Who is this for?

Equine Assisted Practitioners who are:

  • Practicing or emerging and ready to grow.
  • Ready to build a sustainable business without sacrificing values.
  • Coachable, collaborative and ready to take action.
  • Seeking connection and community.


What to expect

  • Library of pre-recorded step-by-step training classes and materials.
  • Templates, Branding Card Set, Assessment
  • Private Community Forum
  • Peer accountability and networking
  • Live 90 minute master mind sessions each month on Zoom to solve your most pressing problems and Q&A.



Learn more at HorseBusinessWhisperer.com


Dates: First 90 Minute Mastermind on Tuesday, November 25, 2025
Time:  6 p.m. CT / 7 p.m. ET

Special E3A Price:  $420 for 6 month mastermind program.


Register here

About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more

Unlock your equine potential with Equine Assisted Learning. Join our webinars and arena experiences to enrich your professional journey. Contact us at 775-376-2530.