A different way of being is emerging

Path Splits in Two Different Directions — Reno, NV — E3A Equine Experiential

We’re living in a time of unprecedented chaos, disruption, and widely differing opinions on causes and solutions.

A global pandemic, political discord, economic uncertainty, digital transformation and climate concerns.

But amidst all that chaos and disruption, people are seeking sources of self-improvement, at levels never known, to not only survive, but to thrive.

How we work and how businesses manage their workforces are changing exponentially.

Everyone is looking for ways to innovate – how to make better decisions under pressure. As Deloitte’s 2021 Global Human Capital Trends stated, “A fundamental mindset shift: from a focus on surviving to the pursuit of thriving” in times of sustained uncertainty.

And self-awareness is marked as the dominant developmental area, for both People and Businesses. A different way of being is emerging.

Now is a great time to be a coach.

The coaching industry is currently one of the fastest growing sectors in the world – the estimated market size is expected to reach $20bn USD by 2022.

91% of Fortune 1000 companies provided senior leaders with access to coaching and want even more in the future.

Personal development focusing on Self Awareness is on the rise

On a personal level, there is an increasing consciousness about self-recognition and the pursuit of happiness. The desire to improve social skills with a focus on critical areas of self-awareness such as emotions, character traits, habits and individual values, is up. Individuals are analyzing their capabilities for better decision making, both personally and professionally, seeking a different way of being.

Businesses are adjusting to a more Human Way of being

It’s Deloitte’s view that “the shift from Survive to Thrive depends on an organization becoming – and remaining – distinctly human at its core. This is not just a different way of thinking and acting; it’s a different way of being, one that approaches every question, issue and decision from a human angle first.” This is a huge transition from Command and Control to one of Human Connection.

Making a Difference for Individuals and Businesses

The over-riding response to “why do we do what we do” … is to “Make a Difference.” It unites us as our reason to be. And being equipped to make that difference in today’s culture requires us to “Be the Difference” in that moment of transformation. And we are well-positioned, in fact, we couldn’t be better equipped to do that, because our Coaching Partner, the Horse, knows how to live and thrive by “Making a Difference.”

Over the coming weeks, we’re going to share how E3A is evolving to support our Associates, in partnership with their Horses, to “Make a Difference” using innovative and current research, tools, techniques and resources that’s needed today to “Make a Difference” tomorrow.

October 21, 2025
For Stacy Gendels, becoming E3A certified in March 2020 marked the beginning of an exciting new chapter—one that arrived just as the world was shutting down.
A facilitator and group of participants stand with a brown horse.
September 2, 2025
After three decades as a K-12 school counselor, Karen Finch was ready for retirement—or so she thought. Just one day later, life presented her with an unexpected opportunity. A local equine-assisted learning facility called to ask if she would consider becoming their therapist. Despite having no prior experience with h
June 4, 2025
By Starr McAlexander Spirit Song Youth Equestrian Academy  Greetings! My name is Ella Grace. I am a registered 21 year old Overo Paint Quarter Horse. My lineage goes back to 5 breed foundation horses, one of which was Three Bars! So how did I end up in an Equine-assisted program at Spirit Song?! I have always been a favorite mount of children and youth and have participated in many western play days and gymkhanas, but the day came when my family outgrew the passion for fun and speed. I was donated to Spirit Song's riding program that better suited my needs. My nature is calm and gentle, therefore, I lend confidence to those who want to learn horsemanship like the young lad pictured here.
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